PomFit Wins Fitness Brand of the Year 2026 🏆

What a moment for PomFit!

We are absolutely thrilled to have been crowned Fitness Brand of the Year 2026 at the British Fitness Awards.

Even writing those words still feels a little surreal!

When I first started PomFit, I could never have imagined just how far those pom poms would take us. What began as a fun, all-singing, all-dancing fitness class has grown into the most incredible community of PomFitters and instructors.

And this award may have PomFit’s name on it, but it belongs to everyone who has been part of our journey.

A Weekend to Remember in Liverpool

Heading to Liverpool for the British Fitness Awards was such an exciting weekend.

Carla was there by my side, as she has been for so many PomFit adventures, and this year’s dress was extra special because it was made by my incredibly talented mum.

The British Fitness Awards are a celebration of the fitness industry and the amazing people and brands within it. You can find out more on the British Fitness Awards website.

Going into the evening, I genuinely didn’t know what to expect. Simply being there and having PomFit recognised alongside so many other people in the fitness industry was something to be proud of.

Then came the moment we had been waiting for...

PomFit was announced as Fitness Brand of the Year 2026! 🏆

What a feeling!

There was shock, excitement and a huge amount of pride all rolled into one.

Hearing the PomFit name announced made me think about everything that has happened to get us to that moment — the classes, the events, the festivals, the stage performances, our instructors and, most importantly, our PomFitters.

This Award Is for All of Us ❤️💙

Although I was the one who collected the award, this has never been about one person.

PomFit wouldn’t be PomFit without the people behind it.

To our amazing instructors who have believed in the brand, completed their training and taken PomFit into their own communities — thank you.

To our stage team who stand alongside me at events, festivals and performances and represent PomFit so brilliantly — thank you.

And to every single PomFitter who walks through the doors of a class, picks up those pom poms, sings along, laughs with us and supports what we do — thank you.

Some of you have been part of the journey for years and some of you have only recently discovered us, but every one of you has helped make PomFit what it is today.

This really is our award.

From an Idea to an Award-Winning Fitness Brand

Sometimes you’re so busy looking ahead and thinking about what needs doing next that you forget to stop and look at how far you’ve already come.

Winning Fitness Brand of the Year gave me one of those moments.

PomFit started with an idea — to create a workout that was fun, welcoming and different.

A class where you don’t have to worry about being the best dancer or the fittest person in the room.

You can come along, pick up your pom poms, enjoy the music, move your body and have a laugh.

That part of PomFit hasn’t changed.

We might be growing, travelling to more events and now have a rather lovely award to add to the collection, but the heart of PomFit is still exactly the same.

It’s about people, fun, fitness and community.

What’s Next for PomFit?

Winning Fitness Brand of the Year definitely doesn’t mean we’re finished — far from it!

There are more classes to grow, more instructors to welcome, more areas we’d love to bring PomFit to and plenty more adventures ahead.

But for now, I think we’re allowed to enjoy this moment.

British Fitness Awards – Fitness Brand of the Year 2026. 🏆

I still can’t quite believe I get to write that!

Thank you to everyone at the British Fitness Awards and to everyone who continues to support, champion and believe in PomFit.

Most of all, thank you to our wonderful PomFitters and instructors.

We danced. We sang. We sweat. And look where those pom poms have taken us. ❤️💙

Here’s to the next chapter.

Jessica x